The list always wins.
Your ambitions and your to-do list are different things. Put them in one list and the to-do list wins, every time, because the car tax has a deadline and learning Spanish never does. Focus keeps them in separate rooms, and keeps the receipts.
Free forever for two ambitions · one purchase covers iPhone, iPad and Mac
Today, with the move that matters first
Nobody abandons an ambition on purpose.
You decide something in a good moment. For nine days you are brilliant. Then a normal Tuesday arrives and nothing happens for eleven days, and now opening the app means confronting eleven days of nothing, so you don't. That is not laziness, and it is not motivation. It is that the urgent beats the important, every day, forever.
Two lists, never one
Ambitions live on one screen and admin lives on another, permanently. Today shows the move that matters first and the to-do list underneath, always in that order, with no setting to change it.
One move at a time
Every ambition holds exactly one next move. Not a plan, not a backlog. A plan can be wrong, and disagreeing with the you from six weeks ago is the most common reason things stop.
Evidence, not feelings
You log what actually happened, and it accumulates. On the day you are certain you have achieved nothing, which is nearly always false, you can open the Record and read the list.
The move that matters, above the admin
One screen, in one order, every day. The move at the top belongs to an ambition. Everything underneath is the ordinary business of being alive, and it is deliberately underneath.
- The order is fixed and there is no setting to change it
- Five things a day on the list, plus a brain dump for whatever is rattling around
One next move. Not a plan.
A plan can be wrong, and a wrong plan is the most common reason things stop: you open it, disagree with the you from six weeks ago, and close it again. A single move can only be done or not done.
- Momentum decays gently, at a rate you set for each ambition
- No streak to lose, and nothing resets to zero
Evidence, for the day you are sure you did nothing
You log what actually happened and it accumulates. The belief that you have achieved nothing is nearly always false, and it is the thing that really kills ambitions. The Record is the argument against it.
- Kept as facts rather than feelings
- Yours to read whether or not you ever pay
Letting go is a real outcome
When something goes still, Focus does not scold you. It says how long it has been and offers three honest options: shrink it, park it, or let it go. Anything that can only ever add things to your life is a hoarding machine.
- Letting go has its own list, and counts as a decision
- A five-line review every Sunday: what moved, what didn't, one honest question
What is actually coming
Deadlines on a timeline, what is due attention this week, and, if you let it, how many hours your next four weeks have already committed, so the move you promise yourself can be an honest one.
- Reads times only, never what a meeting is called
- Nothing here can be dragged or arranged, because planning that feels like progress is how ambitions die
There is a Mac app, and it is included.
Not a separate purchase and not a companion. The same app, built for the Mac, with the same two lists and the same one move. Buy it once and it works on your iPhone, your iPad and your Mac.
Not just work.
Study, training, career, the deposit, who you are becoming, the people you are letting slide, and how you are seen. Focus asks why you actually want each one, and the honest reason works better than the respectable one.
No account, no sign-in, no analytics. There is no Signalkind server for any of it to go to.
Two ambitions, free forever.
Not a trial that ends. Two live ambitions, the whole List, all your evidence and the Record are free permanently. Focus Pro raises it to five and adds the Sunday review, the year view, routines and share cards.
Cancel any time
- Five live ambitions
- The Sunday review
£15.89 less than paying monthly
- Everything in monthly
- Best price per month
Pay once, no subscription
- Everything, forever
- iPhone, iPad and Mac
The free tier is permanent, not a trial. Two ambitions, the whole List, your evidence and the Record stay open whether or not you ever pay. Focus is a tool for keeping track of what you decided to do, not therapy and not a substitute for professional support.