Communication
Neuro Map
FrequencyGive an ambition a shape
Name the outcome, decide what would count as proof, and choose one next move. A date can help, but an open-ended ambition is welcome too.
Move towards what matters
Focus: Ambition into Action
One ambition. One next move.
Make space for something you want to do, alongside the rest of your life. Focus turns a meaningful ambition into a practical next action, then helps you record what actually happened.
For a need you recognise.
One ambition. One next move.
Learn a piano piece, prepare for a qualification, or take the next step on a creative project.
Make space for something you want to do, alongside the rest of your life. Focus turns a meaningful ambition into a practical next action, then helps you record what actually happened.
Choose how to use it
You can use Focus on its own. Add another SignalKind app only when it serves a different need.
What you can do.
Make Today manageable
Keep one live next move for each ambition. Completing it records evidence and leaves space to choose the next step.
Keep the everyday list nearby
Today, Dump, Later and Done organise practical tasks. Micro steps and a five-task daily cap help you choose what fits.
Look a little further ahead
Horizon gives a 90-day view and a weekly review. Optional calendar reading helps you see time already committed.
See what you have done
Record keeps evidence of progress. Pro adds a year proof grid and share cards, without exposing your private reason.
A small, real-world workflow.
An illustrative task you can adapt to your own circumstances.
Choose something meaningful
“Play one complete piano piece” is an illustrative ambition. Write why it matters privately and choose what finished would look like.
Pick a move that fits
Set “Practise the first movement for twenty minutes” as the next move. Keep the everyday list beside it.
Record the real outcome
Log the practice as evidence. Choose another move, park the ambition for a while, or change direction as circumstances change.
See the app doing something useful.
Real captured screens, with illustrative entries. Open any image for a larger view.
Open full-size screenshot
Open full-size screenshot
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Space for the screen you use.
The wide iPad view keeps the navigation at the side.
Open full-size screenshot
The outer display keeps the navigation along the bottom.
Open full-size screenshotYour devices. Your information.
Device support
iPhone and iPad with iOS or iPadOS 17 or later. The Mac app requires macOS 14 or later and an Apple Silicon Mac.
iPhoneiPadApple Silicon Mac
Privacy and control
Ambitions, lists and evidence are saved locally. Optional iCloud sync is off by default. If you turn it on, ambition information, including the private reason, is included in your own iCloud sync.
Your private reason is excluded from share cards, exports and the widget snapshot. An optional app lock uses your device’s authentication. Calendar access is optional and reads committed time; it does not write events. Sharing a card is your choice.
Read Focus privacy details →Access and prices.
Choose your App Store country to see its verified purchase options.
Choose your App Store countryOther markets: view the applicable price on the App Store.
Your current location may differ from your Apple Account’s App Store country. Apple’s purchase screen confirms the applicable price and taxes.
Focus: Ambition into Action
Ongoing free access includes two live ambitions, basic lists and evidence. Pro supports five live ambitions and adds routines, Champion, the proof grid and share cards. There is no timed app-wide trial.
MonthlyView price on the App Storebilled monthly
AnnualView price on the App Storebilled annually
LifetimeView price on the App Storepaid once
Pro monthly and annual subscriptions renew unless cancelled through Apple. Pro lifetime is a one-off purchase. Apple confirms the applicable price and terms.
Verified country prices checked 7 October 2026. If cost is a barrier, explore free access.
Questions you might have.
Can I use it for something outside work?
Yes. Learning, creative interests, relationships, health routines and career development can all be personally meaningful ambitions. You choose the subject and pace.
How much can I do for free?
Keep two live ambitions, basic lists and evidence with ongoing free access. Pro allows five live ambitions and adds the features shown above.
Does the private reason always stay on one device?
It is saved locally by default. If you enable optional iCloud sync, it is included in that sync. It is excluded from share cards, exports and widgets.
What if I stop for a while?
You can park an ambition, review it later, mark it achieved or let it go. The workflow allows your plans to change.
One part of The 4.
Focus supports move towards what matters. The other apps serve separate needs in the same life. Start with one, choose another when useful, and purchase each independently.